One purpose for this trip is to officially introduce our latest collection, Imago, at a press event in the Fortuny palazzina and garden located at our factory. The collection took seed and shape under significant restrictions. When the lockdowns first began last year, we entered a chrysalis phase. We were compelled to build a cocoon-like shell around us, not as a barrier to separate us from the world, but as a protective means to allow us to go inward and focus on what it is we do best. We believed we would eventually emerge from this; the hope was to emerge as better versions of ourselves. The collection took its inspiration from Venice, our factory, and the garden from which everything we do stems. Defined as the adult stage of a butterfly’s life, Imago was the perfect word to identify this collection and our re-emergence into the world.
The 25 fabrics comprising Imago were sequenced to lead our guests through the garden, an outdoor exhibition to immerse everyone into the inspiration behind the collection. Turning the corner from our courtyard towards the garden, only one fabric is seen in the distance, Melagrana mercury & silver. Hanging from the archway of wisteria, it serves as a flag to invite you closer. As you approach the Melagrana, other fabrics become noticeable between the ancient columns supporting the wisteria, drawing you further into the garden. Beginning with the moodier, darker fabrics, the colors then shift towards the greens of the collection, symbolizing hope and optimism.
Barberini garden monotones, the first fabric imagined for Imago, takes center stage. From the wisteria archway on the west side of the garden, hang another ten of the more brightly-hued fabrics from Imago, leading to the arch of roses for an olfactory treat before discovering the last three fabrics of the collection. Melagrana in coral haze is draped around Venus while Orfeo in petrol, koi & graphite dresses Adonis. Our Venetian-inspired design, Camo Isole in vetiver, aqua & gold, a blue-green hue that evokes the tonality of the lagoon, is draped from the factory underneath the grapevines as the final fabric of the presentation, bringing us full circle to Venice and our factory.
To finally be back, standing in the garden, surrounded by the fabrics from the collection alongside all the team members who created it, sharing this magical place and the joy of what we do with guests for the first time in well over a year, was a beautiful moment, one I did not realize I had been longing for.